How to Market Your Most Placeable Candidate (MPC)?

Proactively pitching your Most Placeable Candidate (MPC) is a proven recruitment tactic. Let’s explore building an effective MPC framework for new client acquisition, focusing on how to identify, pitch, and communicate effectively with your clients.

What is MPCing?

MPCing is a proactive recruitment strategy where you actively promote top-tier candidates to both existing and new clients to generate new business. An MPC is a candidate with a combination of skills, experience, and certifications that make them highly desirable.

Key Elements of MPC

1. In-demand Skills: MPCs should have exceptional and in-demand skills within their niche.
2. Track Record of Success: MPCs should demonstrate a history of outstanding achievements and results.
3. Leadership Potential: MPCs should possess strong leadership qualities, communication skills, and high emotional intelligence.
4. Market Readiness: MPCs should have clear career goals and be open to exploring diverse opportunities.

Identifying Ideal Clients

1. Research Potential Companies: Focus on industries valuing your MPC’s skills. Target companies experiencing growth and those that align with your candidate’s preferences.
2. Identify Key Decision-Makers: Use LinkedIn and company websites to find hiring managers, department heads, and internal recruiters.
3. Evaluate Hiring Manager Fit: Gauge openness to external talent, decision-making style, and urgency to fill roles.

Crafting the Perfect MPC Pitch

1. Be Solution-Centric: Address the client’s business challenges and position your candidate as the solution.
2. Create Urgency: Highlight that your candidate is interviewing elsewhere to prompt quick action.
3. Be Precise in Targeting: Tailor your pitch to current market trends and client needs.
4. Remove Fluff: Keep the pitch concise, focusing on the candidate’s relevant skills and qualifications.
5. Show Belief in Your Candidate: Present the pitch with confidence and enthusiasm.
6. Follow-Up: Promptly follow up to gauge client interest and adjust the pitch as needed.

Running MPC Campaigns with Uhire

Uhire’s ‘Pitch Candidates’ feature simplifies the process of reaching out to multiple contacts with your candidate’s profile. It allows hiring managers to take quick actions, such as moving ahead with a candidate, dropping them, or leaving notes, all without requiring logins or multiple feedback emails.

Conclusion

With a strategic MPC approach, you can turn top talent into a goldmine, establishing your agency as a premier partner for top-tier placements. Start now to elevate your recruitment business.